The Effectiveness of Sports Event Advertising in Promoting Unity in Gwarzo LGA, Kano State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
Sports events are often used as platforms for social cohesion and promoting national or local unity. In Nigeria, sports advertising has been recognized as a powerful tool for mobilizing communities and fostering unity. In Gwarzo LGA, Kano State, sports events have the potential to bridge divides and unite diverse ethnic and religious groups. Advertising campaigns promoting these events can play a key role in raising awareness, increasing participation, and fostering a sense of collective identity. Previous studies, such as those by Olagunju et al. (2023), have highlighted the role of sports advertising in community cohesion and peacebuilding. This study aims to explore how sports event advertising in Gwarzo LGA contributes to promoting unity within the community.
1.2 Statement of the Problem
While sports events have been used as tools for promoting unity, the role of advertising in amplifying this impact in Gwarzo LGA remains unclear. Many sports events struggle to reach wide audiences, and without effective advertising, their potential to unite communities may not be fully realized. This study will investigate how advertising can enhance the effectiveness of sports events in promoting unity among diverse groups in Gwarzo LGA.
1.3 Objectives of the Study
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To assess the impact of sports event advertising on community unity in Gwarzo LGA, Kano State.
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To evaluate the effectiveness of various advertising methods in promoting sports events in Gwarzo LGA.
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To explore the challenges faced in using sports event advertising to foster unity in Gwarzo LGA.
1.4 Research Questions
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How effective is sports event advertising in promoting unity in Gwarzo LGA, Kano State?
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What advertising methods are most effective in promoting sports events in Gwarzo LGA?
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What challenges do organizers face in using sports event advertising to promote community unity?
1.5 Research Hypotheses
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Sports event advertising positively influences community unity in Gwarzo LGA.
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Advertising methods such as social media and community radio are more effective in promoting sports events and fostering unity in Gwarzo LGA.
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The success of sports event advertising in promoting unity is hindered by socio-economic factors, such as income disparity and limited access to media channels in Gwarzo LGA.
1.6 Significance of the Study
This study will provide insights into how sports event advertising can be used as a tool to promote social cohesion in local communities. The findings will assist event organizers, government agencies, and advertisers in designing effective campaigns that use sports events to foster unity in diverse communities.
1.7 Scope and Limitations of the Study
The study is focused on sports event advertising in Gwarzo LGA, Kano State, and its role in promoting unity. The limitations include the challenge of measuring intangible concepts like community unity and potential biases in self-reported data from participants.
1.8 Operational Definition of Terms
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Sports Event Advertising: The use of various media channels to promote sports events and encourage public participation.
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Community Unity: The sense of togetherness and collective identity among people in a particular geographic area, often fostered by shared experiences or common goals.
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Advertising: The use of media platforms to inform or persuade a target audience to engage in certain behaviors, such as attending an event or supporting a cause.
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